Just about every week, someone contacts me to ask me about doing some publicity in Adelaide for them, or to ask if I know anyone who can do it. Some people who get in touch only have a limited budget and, while I would love to work on the PR for all of these great events, I am currently only a team of one person.
So, music industry guru Emma Coyle and I got together, and we talked about how we can help people publicise their own event and spread the word about their work.
Thus DIY PR: How to Promote your Adelaide Event was born. `
Throughout the two hour session at La Sing (261 Gouger Street, Adelaide), participants will learn how to write a press release (and receive a take-home template), learn the dos and don’ts for contacting media, discover the best ways to pitch a story, get the tips of the trade and hear from industry professionals.
So if you have a show, event, launch or project coming up and you are wanting to tell Adelaide about it, come and learn some PR basics for only $25 with me, Libby Parker, (Adelaide Festival, Adelaide Cabaret Fringe Festival) and Emma Coyle (Paul Kelly, Sarah Blasko, Heaps Good Friends).


Libby Parker is a professional writer, currently working as an arts journalist, publicist, political speech writer and copywriter for clients such as Adelaide Festival, SA Greens, Lucy Cornes (SheShopped and Cornes and Sloan), CBB, Mary’s Poppin, artists, authors, musicians, theatre companies, and not-for-profits. Libby’s words have been published in The Advertiser, The Barker Mag, BSide Magazine, Inside South Australia, The Weekender Herald, UniLife, Glam Adelaide, On The Record, and she runs local arts website, The Upside News.
Emma Coyle is currently a co-director of local artist and event management business Sundial Productions with Joel Byrne (Wolf & Cub), and sits on the board of directors for the National Live Music Awards. Prior to Sundial Emma held the position of Music SA’s Industry Development Manager, where in addition to overseeing industry workshops and development programs, she was responsible for the creative direction and management of the South Australian Music Awards.
Emma’s background is mainly in artist management and tour promotion, having spent over 5 years working in Sydney for One Louder Entertainment, representing artists such as Paul Kelly, Sarah Blasko and Clare Bowditch amongst others. Emma started her arts career in publicity, marketing and festival and event management and has been lucky enough to work on festivals and events all over Australia and overseas, including being an integral part of the development of the Heavenly Sounds concert series, which sees contemporary musicians perform around Australia in churches and cathedrals.