If your business has endured some downtime during COVID-19 so you’re looking to start up online, or if you’re looking to learn something new, copywriting is an excellent skill to master. The Adelaide copywriting experts at Expressions Media have put together some words about copywriting and how you can make your words work for you.

What is copywriting?

Copywriting is the act of writing text for the purpose of advertising. Copy is the written material, the words that appear on your website, slogan, billboard or email. Copywriters spend their days writing for clients, often with some guidelines from the client.

Why do we need copywriting?

If you’re a business owner, you may be aware of the need for an online presence. This is usually in the form of a website where you can tell customers about the goods and services you offer, how they can get in touch, where you’re located, and more.

Detailing this information effectively can be more difficult than expected. What tone do I use? Conversational or formal? Do I write in first person or third person? How many words should I write? The answers to such questions depend on the image you wish to convey, your audience, and your services.

Writing good website copy will assist immensely when people Google your services. Google carefully places websites with relevant keywords and phrases at the top of the search list but detects deliberate overuse of certain words. This process is the product of Search Engine Optimisation whereby you grow the quality and quantity of your website’s traffic through free search results on search engines.

How do I become a copywriter?

While there are steps you can take to become proficient at copywriting, the short answer is by reading and writing.

Starting a blog is a great way to practice your writing. Write about a hobby or an industry you’re interested in. Review your writing and remove unnecessary words and sentences because they distract the reader, detracting from your product or service. Good copy is clear and precise.

If you operate a business and don’t have the time for a blog, try Googling some products or services (e.g. “plumbing Adelaide”, “running shoes”) and pay attention to the copy on the websites that appear at the top. You’ll notice they include many keywords in the first few paragraphs of copy. They usually answer the Five Ws (who, what, when, where, and why) within the first couple of sentences. Now review your website’s copy. Is it as clear as it could be? Are there any unnecessary words and sentences? Does it convey enough information early on?

Copywriting is not always easy. But consistent and correct practice of any skill will make you competent over time. All the best and happy writing!

Get in touch with us at Expressions Media to chat about how we can create your copy and content for you.